Reach High-Intent Orthopedic Patients
AdvOrtho is the only directory built exclusively for orthopedic care — 27,000+ listed providers, 100K+ monthly searches, across all 50 states.
hello@advortho.org
AdvOrtho Media Kit 2025
advortho.org · hello@advortho.org
100K+
Monthly Searches
27,000+
Listed Providers
50
States Covered
8
Specialties
About the Platform
The Orthopedic-Only Directory
AdvOrtho is a specialty-focused provider discovery platform connecting patients with board-certified orthopedic surgeons, sports medicine doctors, and other musculoskeletal specialists. Unlike general directories that list 250+ specialties, every visitor arrives with a specific need: bone and joint care.
Orthopedic-Only
Every visitor is looking for bone and joint care. No competition from dermatologists, cardiologists, or dentists — patients arrive pre-qualified.
High-Intent Audience
Patients search by condition (ACL tear, knee replacement) or specialist type. They already know they need orthopedic care — they're choosing a provider.
Verified Providers
Every listed provider is sourced from the CMS NPI Registry. Claimed profiles carry a verification badge patients recognize and trust.
Our Audience
Patients Actively Seeking Specialist Care
Our visitors aren't browsing for general health information — they've already identified a problem and are comparing specialists to book an appointment.
Typical Patient Journey
Symptom search
Google: "knee pain after running"
Condition research
Reads ACL Tear or Meniscus Tear page
Specialist search
Browses Sports Medicine or Knee specialists
Profile comparison
Compares credentials, reviews, insurance
Appointment request
Submits request directly to the provider
Audience Characteristics
Musculoskeletal condition sufferers actively researching treatment
Post-diagnosis patients comparing specialists before booking
Geographically targeted — searching by city, state, and proximity
Insurance-aware — filtering by accepted health plans
Quality-focused — reading verified reviews and credentials
Major US cities
Indexed with specialty search results
Insurance plans
Patients can filter providers by accepted insurance
Advertising
Advertising Opportunities
Limited slots per placement type — maximum 6 advertisers. No auction, no bidding. Fixed monthly rate, cancel anytime.
Featured Specialist Placements
Conditions Pages
Index + 17 condition detail pages — ACL Tear, Osteoarthritis, Rotator Cuff Tear, Herniated Disc, and more
$350/mo
Procedures Pages
Index + 17 procedure detail pages — Knee Replacement, ACL Reconstruction, Spinal Fusion, and more
$250/mo
Specialty Page
Your specific specialty landing page — 8 options including Sports Medicine, Knee, Hip, Spine, Shoulder
$200/mo
Search Results Page
The main /search page — highest-traffic destination for patients actively searching by specialty and location
$250/mo
Resource Center
Resource index and all published patient education articles
$150/mo
Homepage Spotlight
Featured position on the homepage hero — maximum brand visibility
Contact
Competitive Profile Ads
Appear on competitor provider profiles
Your profile card is shown as a sponsored provider on Standard-tier profile pages within your specialty and city. Patients who are browsing but haven't decided yet see your name first.
Up to 3 providers per city/specialty slot · Available for Professional & Premium subscribers
$99
/city/month
Ad Specs
What Appears in Your Placement
Your profile card appears in the "Featured Specialists" section at the top of each placement page — above organic search results.
Example placement card
Dr. Jane Smith, MD
Sports Medicine
New York, NY
Position
Top of page, above organic results
Activation
Within 24 hours of subscription
Commitment
Monthly, cancel anytime
Brand Assets
Logos & Brand Guidelines
Click any logo to download the SVG file.
Brand Colors
Primary / Navy
#0f2440
Accent / Teal
#14b8a6
Background
#ffffff
Typography
Geist
Primary typeface — headings and body
Aa Bb Cc 123
Geist Mono
Monospace — stats and data
27,000+
Get in Touch
For advertising inquiries, press coverage, or partnership opportunities — reach us directly.
For advertising and press: hello@advortho.org · advortho.org/contact